Your previous campaigns did not bring the desired success and the interactions failed to materialize? This may have a simple reason:
If you think about your own website, you will definitely be able to confirm that your web presence primarily conveys an overall impression of your company. Logical. At the same time, the home page usually contains several offers, provides a variety of impressions, links, and products or services. And that’s right because after all, you want to present yourself appropriately to your website visitors.
A landing page for lead generation, on the other hand, whether B2B or B2C has only a single action as its goal, which relates to a single offer. Consequently, it is only logical if the landing page focuses on a specific topic and does not contain any distracting elements such as further links, navigation, or other offers.