Get in control with good insight and an overview of all your business processes. All information on which decisions are made is unambiguously present and quickly and easily accessible. In order to be able to perform follow-up actions, intervene or correct on time. Sounds good right? But how do you do it? Your employees are… Continue reading Get in control, smarter registration
An online form or web form always begins and ends with the form tag. The following code example shows a small form in which the first name and last name can be entered. The input fields are of “input type” and the label of the respective field is of “label type”. The form contains two… Continue reading The basic structure of an online form
The HeyForm survey builder offers maximum data protection and the highest level of data security. HeyForm has been and is regularly subjected to penetration tests to detect and quickly close security gaps. Multi-level protection measures protect against all common as well as less known security vulnerabilities and points of attack for web-based software solutions (e.g.… Continue reading How secure is the online survey builder HeyForm?
The collected data is only of use to us if we can compile it clearly and derive appropriate measures from it.In marketing, they can support us in the following areas: Lead generation Generated transaction data can be used to determine the intentions of anonymous website visitors. This works best on the basis of content. So-called… Continue reading Potential application areas of predictive marketing
The high usage of smartphones as a research tool offers marketers plenty of opportunities to communicate with their target audience, build brand loyalty, strengthen customer relationships and improve conversions. Moment #1: I want to know Moments when users often need help or are looking for more information: You get a travel tip from friends? Then… Continue reading How can micro-moments be used?
With web analytics tools such as Google Analytics, you can identify anomalies relatively well. However, make sure that the sample is large enough for cohort analysis, for example. If in doubt, it is better to look at a longer period of time in order to include more page views in the calculation. Optimize individual pages… Continue reading Checklist for dealing with excessive bounce rates
Your previous campaigns did not bring the desired success and the interactions failed to materialize? This may have a simple reason: If you think about your own website, you will definitely be able to confirm that your web presence primarily conveys an overall impression of your company. Logical. At the same time, the home page… Continue reading The difference between landing pages for lead generation and your company websites