The high usage of smartphones as a research tool offers marketers plenty of opportunities to communicate with their target audience, build brand loyalty, strengthen customer relationships and improve conversions. Moment #1: I want to know Moments when users often need help or are looking for more information: You get a travel tip from friends? Then… Continue reading How can micro-moments be used?
Your previous campaigns did not bring the desired success and the interactions failed to materialize? This may have a simple reason: If you think about your own website, you will definitely be able to confirm that your web presence primarily conveys an overall impression of your company. Logical. At the same time, the home page… Continue reading The difference between landing pages for lead generation and your company websites