Checklist for dealing with excessive bounce rates

With web analytics tools such as Google Analytics, you can identify anomalies relatively well. However, make sure that the sample is large enough for cohort analysis, for example. If in doubt, it is better to look at a longer period of time in order to include more page views in the calculation.

Optimize individual pages

If only individual pages are weakening, take a closer look at them. How good is their content and loading time? Do the links to other pages work? Is the content relevant? If necessary, remove the pages in question from the Google index so as not to weaken SEO performance as a whole.

Optimize user experience

If you are generally dissatisfied with the bounce rate, check the layout. For example, nobody likes text deserts. Therefore, use paragraphs, headlines, and infographics to structure the content. Refrain from irrelevant advertising. And, if possible, limit yourself to a single conversion or response goal per page.

Optimize pages for visitors from specific sources

Check bounce rate in relation to visitor sources (organic hits, referral hits, search hits, etc.). Are there big differences? If so, check the content of the pages in question. Do you match the visitors? Are visitors target customers at all?

Optimize pages for returning visitors

Check the bounce rate of first-time visitors and returning visitors. Are there big differences? If so, check the content of the pages in question. Do you match the visitors and their buyer journey?

Optimize pages for users of specific devices

Check the bounce rate of users from different devices (desktop, tablet, and mobile). Are there big differences? If so, check the presentation and functionality of the pages and devices in question.

Optimize pages with high exit rates

If individual pages stand out due to a high exit rate, make sure to check their content and also the loading time. Do the links to other pages work? Is the content relevant? If necessary, remove the pages in question from the Google index so as not to weaken SEO performance as a whole.

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