How secure is the online survey builder HeyForm?

The HeyForm survey builder offers maximum data protection and the highest level of data security. HeyForm has been and is regularly subjected to penetration tests to detect and quickly close security gaps. Multi-level protection measures protect against all common as well as less known security vulnerabilities and points of attack for web-based software solutions (e.g.… Continue reading How secure is the online survey builder HeyForm?

Potential application areas of predictive marketing

The collected data is only of use to us if we can compile it clearly and derive appropriate measures from it.In marketing, they can support us in the following areas: Lead generation Generated transaction data can be used to determine the intentions of anonymous website visitors. This works best on the basis of content. So-called… Continue reading Potential application areas of predictive marketing

How can micro-moments be used?

The high usage of smartphones as a research tool offers marketers plenty of opportunities to communicate with their target audience, build brand loyalty, strengthen customer relationships and improve conversions. Moment #1: I want to know Moments when users often need help or are looking for more information: You get a travel tip from friends? Then… Continue reading How can micro-moments be used?

Checklist for dealing with excessive bounce rates

With web analytics tools such as Google Analytics, you can identify anomalies relatively well. However, make sure that the sample is large enough for cohort analysis, for example. If in doubt, it is better to look at a longer period of time in order to include more page views in the calculation. Optimize individual pages… Continue reading Checklist for dealing with excessive bounce rates

The difference between landing pages for lead generation and your company websites

Your previous campaigns did not bring the desired success and the interactions failed to materialize? This may have a simple reason: If you think about your own website, you will definitely be able to confirm that your web presence primarily conveys an overall impression of your company. Logical. At the same time, the home page… Continue reading The difference between landing pages for lead generation and your company websites